The Power of Packaging
How important is packaging when it comes to selling a product (particularly of the garbage variety)? Packaging is a more than $450 billion industry worldwide. There are also numerous publications devoted to the industry of packaging. There is the magazine Packaging Digest, Packaging World and the complimentary Web site PackWorld.com, Packaging Design Magazine, the Journal of Packaging put out by the Institute of Packaging Professionals, the journal Packaging Technology and Science, the Web site and newsletter from Packaging Strategies, and the magazine Brand Packaging, to name a few.
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On me and my blog
While this blog began as an exploration of litter in New York City (by me, Brooke Edwards–hence the BE in NYC), it has transitioned to focus on how people are using litter and other forms of discarded goods to create commodities. I don’t want it to be strictly about the “green” movement, as there are many other factors motivating the artists and entrepreneurs I discuss to use trash in their work. I hope this comes across in the posts, video, slideshow and podcast that you will see here.
As for me (BE)… 
I am a freelance journalist, graduate student at New York University, and an intern at Scholastic Classroom Magazines. My work has appeared in The Atlanta Voice, The Villager, Downtown Express, Chelsea Now, The New York Resident, NYCReports.com, RunningTimes.com, MensRacing.com, Fast-Women.com, and the Big Bear Grizzly.
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- Another shot at “Trash for Sale”
- Still in love with that lost glove?
- Reduce, Reuse, Reverse an Economy?
- Utilizing more potential “trash”
- The Power of Packaging
- More garbage as art from around the country
- Q & A with street artist Jack Nesbitt
- Why buy used goods?
- All in the packaging
- The most high-tech trashcan you’ll never use
- The city’s newest addition to the anti-litter brigade
- $1 million dollar trash
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Very interesting, Brooke. I was fascinated to find out a few weeks ago that a few colleges (including Clemson University in South Carolina) actually offer degrees in Packaging Science. It’s a discipline that takes involves elements of science, design, marketing,, and more–and yet we never seem to notice how significant an industry packaging has become.
Brooke, I’m in packaging and it is one of the most important drivers in the FMCG industry. While serving some of the market leaders in packaging we face every day what a huge effort the consumer brand undertake to make their products getting off the shelf.
one question, where is that 450 billion number from. Do you have more data like that? I would be really interested in this. If you need more material on sustainability, surveys and so forth do not hesitate to contact me.
Regards
RUDY
Hi Rudy. So glad you found my blog!
That ‘$450 billion’ figure pops up everywhere, though I’m still not sure exactly where it originated. Here is one example of where it is cited: http://www.packagingdigest.com/ShowDaily06/news3h.php.